Over the last year we've been hitting our marketing pretty hard. We run ads on Facebook for awareness, knock on doors, put out promos, and give pitches for many different kinds of shoots. What do most people who don't know anything about photography want? They want to be shown
The phrase "It totally bombed!" is used all the time these days. According to headlines, every other movie is a "box office bomb" unless it makes a billion dollars. I believe this happens because people
When Rich Johnson and I bit the bullet and opened a new studio in The Altamonte Mall, we decided to put a spin on the photography studio business model. If you're in the photography industry you know a lot of photographers
Models, especially aspiring models, have it pretty tough. They have to deal with fake agencies and casting calls, internet scams, creeper photographers, no budget "fashion shows", and a slew of other time-wasters that hold them back. This article is going to cover one of the biggest
Setting prices is a constant struggle for photographers. Since photography is a creative service, the pricing in this market differs wildly, seemingly with neither rhyme nor reason. It gets even more confusing once you start doing research on photography pricing. On one hand, you'll find some photographers willing to shoot weddings for
A lot of photographers out there debate what it means to be a "professional" photographer. Is it the amount of money you make? Is it that being a photographer is your full time job? Is it the quality of your work, or the price tag attached to your gear? It's time to
Donald Trump visited Orlando today for one of his campaign rallies, so Rich Johnson and I went over there to take photos of the attendees and the people protesting it. Our plan was to take character shots of both sides, and it proved more difficult
When image sharing became a thing online most photographers starting watermarking their photos in some way. This is a trend that has continued, and almost every local photographer out there plasters their name/company somewhere on the photo. They even do it
I know a lot of people like myself who work freelance for advertising agencies, or they work at agencies as employees. Over the years I've worked with many agencies, and after witnessing their management practices, I think it's about time someone talked about them. For some
People have been complaining a lot lately about the absence of strong female heroes, stand alone characters, and their absence from toy aisles across the nation. This discussion has been going on for awhile now, but
This can be a tough decision to make, so we've come up with our top five topics to consider if you're thinking about opening a photography studio. In a digital world, a lot can be said about
'The Revenant' is one of the most honest pieces of filmmaking I've seen in a long time. It's so refreshing to see a movie that has no time for any modern agendas, is a technical marvel, is perfectly cast, and uses its locations to breathtaking affect. There's so much
Because of the tools that exist today, the photography industry is much different than it used to be. Altering photos has always been a thing, but since it used to be a more time consuming and involved process it wasn't the
Photography isn't always about the photos. You could take the most amazing photo on the planet, but if people don't think you're a legit photographer, they still won't hire you. Over the years
Professional photographers have had to deal with a lot, especially when they've been in this business for a decade or more. Because of this, we've come up with workaround phrases that