One of the most underrated marketing tools a business can have is commercial quality business portraits. Business portraits, when done correctly, showcase who’s behind your brand. They put a face to the
When Rich Johnson and I bit the bullet and opened a new studio in The Altamonte Mall, we decided to put a spin on the photography studio business model. If you’re in the photography industry you know a
A company that’s really impressed me lately is Telltale Games. They’re a game development company, and they have an awesome business model. Not only do they maintain their own brand extremely well, they take on all sorts of IP’s and have to create games that match the pre-existing brands. They do video game series with IP’s like The Walking Dead, Game of Thrones, Tales from the Borderlands, etc., and they do an amazing job at creating a perfect vibe for each one. Right now I’m playing Tales from the Borderlands and it’s awesome! It’s hilarious, the art direction is spot on, and the story is engaging. Click this link to check out the trailer: https://www.youtube.com/watch?v=HYifuOyDdR4 Keep it up Telltale, keep it up.